It always pays to get a glimpse of trending topics on the world’s largest search engine. A look at the trending topics on Google search tell a lot about who we are and the things we hold dear. Today we take an in-depth look at the top ten topics which inspired searches on Google in the period between March 1st and 31st of March
1. St. Patrick’s Day
Celebrated on March 17th, St. Patrick’s Day commemorates the death of St. Patrick, Ireland’s patron saint. Understandably, the occasion is taken on by many online retailers to market memorabilia and trinkets with Celtic and Gaelic attachment. It is no wonder then that St. Patrick’s Day held sway in the search world in the early part of March with people searching for everything from Irish blessings to Guinness and Shamrocks. The effect is that by March 31st the term St. Patrick’s Day had been searched well over 6 million times on Google, making it the clear winner in this list.
2. Momofuku Ando
Momo who? Well, Momofuku Ando was the guy who invented instant noodles. He passed away in 2007 and on March 5 Google celebrated his 105th birthday with a commemorative Google Doodle. That should explain why he was trending on Google, shouldn’t it? The doodle, a whimsical noodle graphic, inspired slightly over 5 million searches around this period.
3. Emmy Noether
Were it not for Google, nobody would know of a lady named Emmy Noether now, would they? For someone whom no less a personage than the world’s most famous genius Albert Einstein once referred to Ms. Noether as “the most creative mathematical genius” the world had seen this cannot be true.
That can be no mean feat so when Google chose to honor the accomplished German mathematician and theoretical physicist with a doodle to mark her 133rd birthday on March 23, this was a fitting tribute to say the least. If any proof was needed, there were about 5 million people inspired to search and learn about Emmy Noether in March 2015.
4. Eiffel Tower Opening
On March 31, 2015 the online crowd woke up to be met by a rather cryptic doodle on Google Search. Those who dared be inquisitive were immediately informed that the iconic Eiffel Tower was opened to the public on a similar date back in 1889. Eiffel Tower being one of the most instantly recognizable architectural edifices in the world, it can be no coincidence that close to 5 million searches were done with the key phrase “Eiffel Tower Opening”.
Of course the month of March is time for the March Madness basketball season and this year was no exception. As sports lovers rushed to keep up to date with the latest scores, it is no coincidence then that the rather prosaic term “Basketball” inspired over 4.2 million searches and propelling this ‘mononymic’ to fifth on our list.
6. International Women’s Day
The International Women’s Day was marked on Sunday March 8. As is the custom, Google marked the occasion with yet another limited edition doodle. Over 2 million searches were performed in March with the term International Women’s Day as a true reflection that there is plenty of support for women’s equality around the world.
7. Anna Atkins
Many people regard Anna Atkins as the world’s first female photographic artist. To celebrate her life and works, Google published a commemorative Anna Atkins doodle in the US and UK markets on the occasion of her 216th birthday on March 16, 2015. Despite such limited publicity, the doodle still inspired about 2 million searches.
8. Vernal Equinox
On March 20th, the most unique solar eclipse to be witnessed on dry land in the northern hemisphere happened. In the days leading up to the event, many people were curious to scout out strategic places to witness the apparition. About 2 million unique searches for the term ‘vernal equinox’ subsequently happened.
9. Google Maps
On this year’s April Fool’s day Google allowed users to play Pacman on Google Maps. The result? About 2 million searches for Google Maps on Google Search.
10. Justin Bieber Roast
If any proof was needed that Justin Bieber is simultaneously the best loved and most hated personality in pop culture the fact that 1.5 million people were inspired to search for an event held ostensibly to ‘hold one of the world’s biggest teen idols over an open flame’ should be proof enough.
A close look at the terms which inspired most searches in the month of March reveals a very interesting trend. It shows that when Google commemorates a holiday or some historical person with a doodle, the action inspires a high level of search traffic. In all probability this will inspire a similar trend in April as well. Catch you in a month’s time if you want to find out.