Super Bowl 2010 commercial: Dockers free pants
Three Super Bowl XLIV ads offered up a no pants theme for big game viewers. The pants-less ad that is causing the most stir is Dockers' free pants Super Bowl Ad, with the obvious benefit of offering something free. Other contributors include Careerbuilder.com's 'Casual Friday' ad and Coke's 'Sleepwalker' ad.
If you go to the dockers website at www.dockers.com/freepants, you will only find they are actually not free. You need to give them your information and only thousands of you may be lucky enough to WIN "dockers free pants".
Dockers' 'Men Without Pants' Super Bowl spot starts out with a group of average Joes marching through a field and singing "I wear no pants." When their joyous pants-free stroll comes too an end the voice over says, "Calling all men: It's time to wear the pants."

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